After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
Amazon.com: EVGA GeForce GTX TITAN X 12GB SC GAMING, Play 4k with Ease Graphics Card 12G-P4-2992-KR : Electronics
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce